New developments in Flash search indexing could lead to significant changes in search engine optimisation (SEO) strategies.

Adobe has revealed that it is providing its Flash Player technology to Google and Yahoo! to help the two engines make improvements to their search indexing of Flash SWF file formats.

This could eventually lead to greater visibility of Flash content to search engines, helping web users to find more of the kind of information they are looking for, Adobe said.

According to Mashable, this development could rewrite the rules of SEO, which have historically suggested that those looking to improve search rankings should avoid Flash content as it is not easily picked up by engines.

“We are initially working with Google and Yahoo! to significantly improve search of this rich content on the web and we intend to broaden the availability of this capability to benefit all content publishers, developers and end users,” commented David Wadhwani of Adobe.

Google has already started rolling out the Flash Player technology across its engine and has developed an algorithm that looks at text in Flash elements such as buttons and banners, according to a recent Official Google Blog posting.

News brought to you by ClickThrough - specialists in Search Engine Optimisation and Internet Marketing

So you have a web site which looks pretty but does not produce any leads or sales. You have invested a good chunk of money and now what ? What can you do to finally participate in the gold rush that is more than ever taking place online.

Online marketing will help you business succeed in a competitive environment. A setting where traditional marketing channels have faded away. Some of my clients report that, this year 2008, leads from Yellow Pages ® Directory have reduced to a trickle whereas their online leads from a well ranked website have fully replaced the Yellow Gold.

If you have NOT gone with the times and have again committed all your marketing dollars for the year fully in traditional marketing channels, than you may awaken one day to a bitter surprise: Your leads stop coming and you either don’t know what to do and go bust, or you know that there is this thing called internet marketing but you have absolutely no funds left to try it out.

My advise: Don’t go overboard with spending huge dollars on a glossy online marketing agency, engage a small affordable online marketer to create a concept for you and produce 10 online leads and subsequent sales for you to build confidence in this (for you) new marketing channel.

Rule No 1: Make a Start and Experience Returns on Investment
Find your own online marketing confidence by understanding and living ROI: Return On Investment.
A small monthly budget of a few hundred dollars that returns a few thousands is a very good start to tap into internet marketing.

Well, so how can I produce 10 times ROI on a few hundred dollars ? It’s not easy and not done on the quick but it can be done, and I do it all the time:

Rule No.2: Create a Website That Sells
Display a convincing case for your products and services, not just a listing of text and images, you must have EMOTION, or FEELING on your website, something that touches your visitors. Then you must have CALL FOR ACTION on your website, which can be displayed in various ways.

They must fell the need to ACT on the EMOTION that you have created. In one way or another.

Now, make it easy for them to ACT, dont hide your contact details, calls for actions and links to your contact page everywhere plus your phone number large at the top of each page.

Build TRUST with your website: Nothing is done on the quick here - you really have to sit down with your website developer and come up with a well designed flow of click logic, add subliminal messages, photos, text, more images. They have to be convinced that it makes sense to call you or email you. You need good quality images of your products, they need to be presented nicely, there should be a good amount of confidence building text with it, like FAQ Frequently Answered Questions are very well rewarded by search engines.

Dont get me wrong - this is after they have landed on your site - so obviously - how do we make them find your site in the first place ?

(Part 2 of 3 coming soon)

Preview Part 2: Search engine myths debunked: “I want to be at the top of page one on Google for search phrase “FLOWERS”.

Good Luck ! It will be difficult to get on the top of page one in the main section on Google for ONE super busy power keyword with a small marketing budget of a few hundred dollars per month. (The top ranked guys bitterly defend their spots with the large funds available from huge profits coming from top rankings.

But you can break into top search engine rankings over time - use the backdoor, it’s all about Trust building with Google by offering more, more relevant, frequently added content. Nothing is more valuable online than TRUSTWORTHY, RELEVANT, FREQUENTLY UPDATED content.

Make a start here: Investigate and collect lots and lots of valuable income producing keyword phrases that the Google keyword tool will assemble for you for FREE and that you have implemented into your site with cleverly written content and FAQ pages etc.

(Written by Michael Arendt, Marketing Director, MyConsulting Internet Marketing Melbourne, Search Engine Optimisation

Advertising has taken a more aggressive stance via the internet. It can now solicit direct and proactive responses from its target market by encouraging them to post comments on a certain product, write product reviews, or interface online via chat messaging regarding a product or service. Advertising online, unlike the Yellow Pages phonebook, delivers measurable results at once, more appeal at less cost.

This is the woe of Yellow Pages ® Directory advertising. It appears recent years have seen its steady decline – it is possible that it is it heading for the worst, now that the more prominent search engines like Google, Yahoo, MSN and America-On-Line (AOL) have started to touch base with the local market? Advertisers can now connect with their local market by city, or by a specific locality just like the Phonebook through the emergence of advertising products that deliver streams of higher revenue via a website. Google’s Adwords for one, as the forerunner in this new era of clickable and location-targeted advertising has taken internet marketing by “leaps and bounds”.

The apparent demise of Yellow Pages ® Directory advertising is caused by the following handicaps:

1.) The phonebook requires an immediate cash outlay, regardless of results;

2.) Your ad is placed under a category where your product or service belongs; imagine the number of competitors you have on the yellow page. A prospect who runs his finger up and down the list ends up in a comparison shopping-spree;

3.) Your ad cramped on a 2×3 size in order to save on cost will get you unnoticed;

4.) Lots of competitors vying for the same attention; to get noticed your ad has to come out in a bigger size and in a more prominent design – this can be costly;

5.) You cannot effect a change on your printed ad at anytime;

6.) Advertisements on the Yellow pages look similar; it will cost you more to look different and unique;

7.) If you want your ads to appear in all states or cities, you have to advertise in different phonebooks – imagine how much it would cost;

8.) Regardless of the number of people actually using the phonebook, which continues to decline, you are still paying the same advertising cost.

A few years after its inception, Adwords has positioned itself as one of the primary revenue-generating programs of Google Inc. It has gained widespread acclaim and recognition from several online communities; the blogging industry, as well as marketing and advertising companies worldwide. Google Adwords presents a flexible marketing flagship, wherein advertisers are given the ability to promote their products and services on the Google Search Engine, as well as millions of websites signed up under the Google Adsense program. Google Adwords primarily target advertisers, while Adsense caters to different ad publishers. Publishers get a percentage from the clicks made on the ads posted on their website(s).

Viral marketing has taken a strong footing these past few years as well. With the rise of Search Engine Marketing, people have seen the potential of gaining revenue, in a much faster pace, from different online activities. Google Adwords, as well as other revenue generating programs like Yahoo Search Marketing and MSN Adcenter, contribute a great deal to the success of online viral marketing.

As the success of online marketing progresses, it appears the existence and popularity of the Yellow Pages ® wanes, pushing people and companies to seek the cheaper, yet more versatile offers of PPC’s and other online marketing ventures. A large percentage of global companies use the internet everyday. Advertisers, as well as publishers are seeing the big picture; taking hold of a flexible and affordable marketing program like Google Adwords assures them more exposure at a lesser cost.

What does the future hold for Yellow Pages ® Directory Advertising? Unless it reinvents itself, it could not collide with the giants and eventually might just sign up the pages of advertising history as a “has been”. What a waste of something that was once very useful.

Has Phone Book Advertising, commonly known as the “Yellow Pages ®”, finally stepped aside to give way to recent trends in online advertising? Recent years have witnessed a major decline in Yellow Pages ® Advertising in favor of the Pay Per Click (PPC) and organic Search Engine Optimization (SEO). Did the “fingers that do the walking” finally grow tired?

Pros of Yellow Pages ® Directory Advertising

Advertising through the yellow pages has its advantages: it was thought to have the farthest reach since every home has a copy of the Phonebook. When an advertiser places his ads on the yellow pages, marketing becomes the least of his worries for the next 12 months – the phonebook takes care of it, 365 days of rain and shine, snow included. When a customer finds your business on the yellow page of his phonebook and dials your number, you have on the other end of the line a potential customer who has an immediate need for your product or service. This cuts the chase for you – from traffic to revenue.

For a newbie in business, advertising on the yellow pages guarantees him stray customers here and there, even if nobody realizes his business exists! Customers, when they happen to see the ad placement on the phonebook may dial the number, on happenstance.

The disadvantages in advertising on the Yellow Pages ® however, far outweigh the good:

 Phone book advertising requires a year-long advance payment for the ads;
 Your ads are placed side by side with your competitors’; level of competition is high;
 The smaller your ad, the less noticeable it becomes; the bigger it gets, the more expensive;
 Corrections will wait until the next directory sees print; nonflexible.

Then came along the internet; technology sparked a new beginning for different industries to promote their products and services. The internet paved the way for different businesses and groups to find an alternative advertising medium that will quickly and easily target different online consumers. Pay-Per-Click (PPC) became one of the rapidly growing advertising models in the online scenario.

Then came SEO

Online advertising also took a major advance due to the initiatives of the different search engines (Google, Yahoo, MSN, etc.) to allow Search Engine Optimization (SEO) to thrive online. With the online competition driving different companies to seek out PPC platforms, companies struggle to bid for higher positioning on the search engines and gain more sales from the different advertising campaigns.

Looking back, we could say that proponents of the Yellow pages might have unwittingly inspired the brains behind search engines to integrate PPC campaigns in online advertising. Through the Pay-Per-Click programs, search engines supplied to advertisers, publishers and consumers what the Yellow pages lacked.

What PPCs Offered

Firstly, PPC campaigns can target a wider scope of advertisers, publishers and consumers than a local copy of the Yellow Pages ever could.

Secondly, unlike Yellow Pages ® ads which advertisers must pay for regularly, without the assurance that the ads will be effective in reaching consumers, PPC offers an effective online platform upon which thousands of advertisers and publishers can generate revenues from.

PPC Advertisers can also monitor properly, which ads work and which do not. Since they only pay for the number of clicks on their ads, money can be put to good use. Advertisers can put ads on hold and show only those that are giving good results. Yellow Pages can’t do that.

PPC over Yellow Pages ®

With Yellow Pages, you get to show only a number of ads per page. Pay-Per-Click gives you maximum exposure at a fraction of the cost you would regularly pay for advertising on the Yellow Pages ®. An advertiser could rotate a few hundred ads, and at 10 to 15 cents initial bid per click. Although you need to bid for a specific keyword, your ads will still be shown even though you pay only a small amount. PPC also allows you to maintain and change ads as often as you want thereby giving you flexibility in your marketing campaigns;

And lastly, if you have proper Search Engine Optimization on your website, as well as PPC campaigns, you can improve your overall exposure, and gain better sales. These are the unbeatable duo in internet marketing today.

          “All is fair in love and war.” So says one of the most famous statements in the world. Some heartbroken souls may disagree. But in today’s time, all’s fair in the market, too. After all, the modern time has given rise to so many changes. If, in the past, big multinational companies have maintained dominance for decades with no questions, smaller businesses are now beginning to challenge their ranks.

What are SMEs?

SMEs refer to small and medium enterprises. These are businesses or companies whose headcount or turnover is below given limitations. In some countries, the term small or medium sized business (SMB) is more commonly used.  In the United States, a small business as defined by the number of employees is that with no more than 100 workers, and a medium-sized business is that with 500 employees or less. But the most commonly used American definition of a micro-business based on the number of workers is the same as that of the European Union: an enterprise with no greater than 10 employees.

Internet Marketing for SMEs

In the majority of countries, smaller businesses are much greater in number than bigger ones. In the entire European Union, for example, SMEs account for roughly 99% of all firms and hire around 65 million people. Therefore, in many fields of the economy, SMEs are reliable for compelling innovation and improving competition. However, it is not easy for SMEs to increase their market share, especially not within a short period of time. Fortunately, there’s the Internet. The Internet has provided a low-cost yet effective means of marketing an SME: through Internet marketing.

The benefits of SEO for SMEs

There are many benefits of SEO for small- and medium- sized businesses. First is the low cost. At a minimal investment, the Internet allows SMEs to make their presence be felt in the World Wide Web. With only a few clicks and several skilled men on the side, an SME can introduce itself and provide information about its services. Through these, customers are drawn to its products and services. Less expense as a result of SEO will be apparent when an SME no longer employs the handful of people required in doing a commercial (whether in TV or radio), a print advertisement, or door-to-door sales pitch. At the same time, an SME not only reduces costs but also widens its audience, because eMarketing through SEO is not limited unlike these traditional marketing methods. But since the Web is too vast, the probability of an SME maximizing its presence in the online world is low. That is where search engine optimization (SEO) comes handy. SEO is a vital and effective tool for SMEs to further increase their online visibility. SEO works to make an SME’s website to rank high in the Search Engine Results Page (SERP).

Even ground

When you optimize your website and its pages, more surfers can access your pages. Being a smaller and less known enterprise, consumers are not expected to know your URL by heart. Thus, SEO paves out a more even ground between you and the bigger companies. When your website is optimized for search engines, consumers who type for a certain need (e.g. computer repair shop) can see both TheBigComputerShop’s site and yoursmallcomputershop in one page. SEO for SMEs allows healthier competition and a fairer share of the market. Because the Internet is a fast medium of communication, its users (your target customers) are often hurrying, too. After all, we’re all living in a fast-paced world. When your SME’s website is optimized, you don’t end up in the 20th SERP, where it is impossible to get a single customer. No, using SEO, you can be displayed right up there in the first page. Being on the first page puts you on the same page as the bigger players. And, like them, you get the chance of being visited by surfers-turned-buyers, too. Finally, applying SEO to your site makes the whole world your audience. Virtually every country (even third world ones) has access to Internet now. Because of this, whatever your services or products are, when your site is optimized, you can have the world as your market base.  As you see, with Internet Marketing and SEO, all is fair in business. 

The 21st century has introduced many changes, from politics, to customs, to technologies. It has also revolutionized the way we buy, sell, and advertise. Internet marketing is a fresh addition to the list. Internet marketing is also known as online marketing or simply eMarketing. As the term implies, it is simply marketing using the Internet. 

Ingredients of eMarketing 

Internet marketing includes the control of both the artistic and the technical aspects of the Internet. Display advertising, interactive advertising, and marketing through e-mail and affiliates are all components of online marketing. So is viral marketing. But the most popular form is search engine marketing.  EMarketing can also include information dissemination, customer service, market research, sales, and public relations. 

Why eMarketing? 

If you are a modern-day person who has access to Internet, you don’t need to be an expert to see that Internet marketing is on the rise. That is definitely no wonder, given that the Internet is perhaps one of the most pervasive media in industrial societies. But there are other reasons that account for the rush on eMarketing. Online marketing entails very low expenses in information dissemination. Furthermore, it is a media accessible to the global audience. But the best lead of Internet marketing is its interactive quality. Through the Internet, buyers and providers can obtain response - and a response that is instantaneous, at that. 

More advantages of online marketing

 Information is much accessible through the Internet. For a business, TV and radio commercials are often too short and tricky. After all, who knows just how many potential consumers pay attention to commercials – much less take them seriously. In addition, these are too costly, even those with the shortest airtimes. Same is true with newspaper and magazine ads. Add to that billboards and tarpaulins. How many pay attention to the ads beside the entertainment column of the newspaper? No one seems to have time anymore to look at every single ad in the newspaper.  But not so with the Internet. Unlike television commercials or magazine ads, eMarketing is readily accessible, anytime you want to see it, anywhere you are (any Internet-connected computer you’re using, that is). Unlike ads in the newspaper, which need to be paid per piece, relative to size, Internet ads can be paid for once and remain in the Internet virtually forever. 

eMarketing means better competition 

Online marketing also evens out the competition between big and starting players. Because of its low costs, Internet marketing can cater to both Hewlett Packard and to your grandma’s flower shop alike. In fact, in many developed countries, expenses for Internet advertising and marketing comprise only 5% while spending on television and radio commercials, print media, and others, account for much more.  In addition to low expenses, eMarketing also entails less labor. No need for a producer, sound effects crew, scriptwriter, makeup artist, wardrobe specialists, and directors for a commercial shoot. With eMarketing, you can be as ordinary as a cab driver, and advertise your own business online. Finally, online marketing reaches a bigger audience. Whatever your business is, whatever country you’re from, any person who can access your pages can view your products and services, and possibly order them. 

Statistics say that more than one-third of consumers who have Internet access in their homes use the Internet to purchase products and services. More and more people are introduced to the Internet each day, thereby continuously increasing your consumer base. It is no doubt then that eMarketing is rolling on fast wheels. With Internet marketing, your client is the world.