Tag Archives: social media

Online Marketing – Should You Be Advertising In The Global Financial Crisis 2 ?

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Posted in: Advertising, Marketing, Online Marketing, Social Media Marketing
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Marketing is as much at the whim of the economy as any other aspect of business. Taking into account the Global Financial Crisis, the brief relief experienced over the past year and a further potential recession, business owners must be especially cautious of their decisions. Marketing decisions are still core considerations in any financial climate. The logic of most follows; if there is a recession, people won’t be buying. What, then, is the point of increasing marketing resources if your customer’s budgets are strained?

Recessionary Business Outlook is Grim – Or Not ?

When you look at it, it’s a grim picture. Thankfully, this situation isn’t nearly as bad if you approach it outside-the-box! What many businesses fail to acknowledge is the potential that their installed user base offers. If your pre-existing customers are still buying from you, chances are their strong brand loyalty is a force you can maximise to your advantage. It’s possible to make your business more appealing in strained financial times if you capitalize on the general lack of affordable options in your industry. Offering discounts and promotions, geared towards maintaining and support those affected by the recession, can do wonders for your reputation.

 

Online Marketing Costs at a Fraction of Traditional Marketing

The best place to start is with online marketing. As a fully customisable, portable concept, online and social media marketing offers huge potential thanks to its versatility and flexibility. It’s now possible to establish an online ad campaign at a fraction of the cost of a traditional print media campaign, whilst reaching the same (if not greater!) degree of penetration. This offers huge savings for businesses hit hard by the GFC who still want to hang in there and give it all they’ve got. Digital marketing may be the best choice you make in keeping your business afloat.

By Michael Arendt for MyConsulting Australia

Can YouTube And Facebook Remain Growing Platforms For Businesses and Users Alike ?

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Posted in: Facebook, Marketing, Social Media Marketing, YouTube
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Not Sure Where It’s Going With Social Media Marketing?

Social media marketing is slowly growing beyond the Next Big Thing in online advertising. Already, thousands of companies are using the sizeable resources provided by social media sites such as YouTube, Facebook, MySpace and Twitter. However, the longevity of services such as these (collectively known as ‘Web 2.0’) might be viewed with skepticism by business owners and marketing traditionalists. Thanks to the Internet’s constantly shifting domains and trends, some wonder if Web 2.0 is just a fad. Taking a closer look, however, we can see how the Internet is actually geared towards the social media revolution by its very construction, a revolution that shows no signs of slowing down.

The phenomenon known as social media has been steadily growing over the past six years or so. Websites such as Wikipedia and YouTube that advocated user-created content began to flourish, to the point where search engine giant Google purchased YouTube for $1.6 Billion USD in 2006, just over a year and a half since it was launched. Now, YouTube serves advertising content from thousands of businesses, netting sizeable returns from the millions of daily video viewers.

The question is, can services like YouTube and Facebook remain growing platforms for businesses and users alike? We’d say the answer is yes – the secret is in user generated content. Sites that allow interactivity are evolving hotbeds of cultural stimulation, offering businesses an immense and growing base to draw on. Advertising on these websites may be achieved directly, or, more cost-effectively, using indirect means such as viral videos and fan pages. The future is looking bright for social media – make sure your business isn’t left out in the cold!

By Michael Arendt for MyConsulting

How Twitter Will Change The Way We Are Going To Use Newspapers.

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Posted in: Print Media, Social Media Marketing
Tags: ,,,

With all of the press coverage given to the News Of The World phone hacking scandal, it’s time to consider the reshaping of the print media. Over the past decade, the internet has been transformed by a wave of ‘social networking’ sites, such as MySpace, Twitter, Tumblr and Facebook. With the wave has come the painful decline of the printed media. News outlets who have failed to adapt to the new world order have suffered, many to the point of closure, despite business thriving last century.

Ironically, much print coverage has been actually been given to the rising of social media, starting with the exploits of Murdoch and Co. Indeed, some outlets have jumped on the bandwagon and created their own online media feeds. Common ports of call include The Age and Herald Sun websites, which for those in Victoria often form the bulk of morning iPad stroking. Some would argue that, with these additional digital precautions, the world of news media is pretty well ensured, right? Wrong.

What many of the major news outlets fail to take into account is the full potential of the so-called ‘Twitter journalism’. The key advantage of social media sites is what’s known as customisable content. Where the newspapers of yore dictated what you knew about the happenings of the world, the content delivery systems of Facebook and Twitter let users screen out any grisly or sugary stories they wish. Don’t want to hear about the latest military atrocities? Don’t click. Another syncretic human interest story straight from the tabloids? Block it out, and the magic box will give you what you want.

The advent of customisable content means the dawn of targeted content. Users of social media now have everything they could possibly want, personalised to a tee. This has considerable advantages for businesses looking to market their products and services. Instead of spending big bucks on a broad, unfocussed ad campaign, it’s easy for businesses to buy a targeted Facebook for a pay-per-click cost, and get an incredible success rate – your product is advertised to exactly the kind of customers you want.

Newspapers may be fading out, due to their broad range of content. People are expecting just the content that they want to see, rather than a lot of material they’d rather do away with. As lives get busier, the individual becomes more and more catered for.
Written by MyConsulting, a digital marketing agency in Melbourne Australia.